About SIB

Over the years, we have learned that societal concerns focus on different priorities in various parts of the world. Also, sustainability issues depend on local environmental, social and economic circumstances. We therefore believe that we can best address the sustainability of our products by focusing on fairly homogeneous parts of the world. This site is the logical next step after a similar site we launched in Denmark few years ago and one of the results of a pledge we made at a West-European stakeholder consultation.

This site is intended for different audiences also in terms of background and level of education. The structure of the site is in layers; the top two to three layers contain basic information and are tailored to a general audience. On the deeper levels, information becomes more detailed and more technical. When we launch this site, we fully expect that - despite our best efforts - we will not have anticipated every question. We would therefore really like to hear from you! Send us your suggestions on how we can make this site more useful to you. Send us your questions or your comments about the content of the site. We are committed to continually improving this site. If you came to this site looking for specific and non-proprietary information about Procter & Gamble's Fabric and Home Care business in Western Europe, our goal is that you should be able to find that information here. Thank you for your visit.