Research and Development

For a consumer product company like P&G, consumer loyalty is vital. We believe that consumers buy products because they work. In other words, in order to win consumer loyalty, first and foremost we must provide product performance. To keep up with ever changing consumer demands, our brands need constant innovation. We have to keep re-inventing them, so we do.
 

It all started with candles. Take a look at the technology behind P&G' s expanding product range and the 18 core competencies that help us work out what's possible.
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Learn how cleanliness has helped increase life expectancy by 40% in the era of personal hygiene. Find out how laundry detergents and anti-bacterial products work. See how P&G is learning from research in its experimental kitchen.
Plus: P&G lists its top 10 tips for a hygienic kitchen and discusses product performance.
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The science behind P&G' s consumer research. Learn what Qualitative and Quantitative research involves and the best ways to understand exactly what consumers want.
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