Innovation Strategy
What is Our Innovation Strategy?We Want to Connect with YouWhat is Our Innovation Focus?Innovation ExamplesHow can we connect?Connect + Develop EU TeamConnect + Develop Overview (PDF format)Connect + Develop Brochure (PDF format)What is Our Innovation Strategy?
Innovation in the Box/Our innovation strategy is an approach we call Connect + Develop through which Procter & Gamble is seeking to build a global innovation network. While we invent most of our products in our own labs, we want half of the new ideas to come from outside.
Today's consumer market is global in reach, but remains driven by the cultural preferences and demands of communities from Latin America to Africa to Southeast Asia and beyond. Through our Connect + Develop relationships, we continually search for products, packaging, technologies and commercial opportunities that can be reapplied to our brands and rapidly introduced to better meet consumers' diverse needs. We are accelerating these internal research and development efforts by seeking to leverage the ideas, talents and innovation assets of individuals, institutes and companies around the world.
Our Research & Development efforts cover 150 areas of science. Because the wealth of knowledge in these areas is not limited to our own Research & Development resources, Connect + Develop is our way to encourage more open innovation. It is a way of leveraging internally and externally developed innovation assets. We are developing mutually beneficial relationships with the talents and technologies of today's most inspired minds and capabilities.
Today's consumer market is global in reach, but remains driven by the cultural preferences and demands of communities from Latin America to Africa to Southeast Asia and beyond. Through our Connect + Develop relationships, we continually search for products, packaging, technologies and commercial opportunities that can be reapplied to our brands and rapidly introduced to better meet consumers' diverse needs. We are accelerating these internal research and development efforts by seeking to leverage the ideas, talents and innovation assets of individuals, institutes and companies around the world.
Our Research & Development efforts cover 150 areas of science. Because the wealth of knowledge in these areas is not limited to our own Research & Development resources, Connect + Develop is our way to encourage more open innovation. It is a way of leveraging internally and externally developed innovation assets. We are developing mutually beneficial relationships with the talents and technologies of today's most inspired minds and capabilities.
We Want to Connect with You
Do you have a new product, technology or process that addresses an unmet consumer need? Can you offer a significant new benefit to one of Procter & Gamble's existing product categories?
If your answer is "Yes", then the next step in the Connect + Develop process is yours. Get connected and make a difference.
If your answer is "Yes", then the next step in the Connect + Develop process is yours. Get connected and make a difference.
What is Our Innovation Focus?
We are currently looking for products, packaging, technologies, processes and commercial connections that will result in game-changing innovation to address unmet consumer needs.
Our innovation focus is in the following areas:
Our innovation focus is in the following areas:
- Product formulation / colloid chemistry
- Specialty polymers
- Bleaching
- Cleaning
- Metal ion control
- Oral care and diseases
- Packaging
- Feminine hygiene and protection
- Absorbent and capillary fibre structures
- Flavours and fragrances
- Fats and oils processing and formulation
Innovation Examples
- Ready-to-go Technologies
Procter & Gamble introduced Bounce, the world's first dryer added softener, after acquiring the product technology from the independent inventor who developed the innovative fabric-care solution. - Ready-to-go Products
In this instance, the deal was struck when Procter & Gamble acquired Dr. John's Spin brush business and added the Crest brand name to the innovation. - Ready-to-go Packaging
Several of our Olay Skin Care products now utilize new consumer-preferred pump dispensers originally developed by a European packaging products company. - Commercial Partnerships
Procter & Gamble found the perfect complement to the Swiffer brand in a hand-held duster developed by a Japanese competitor.
See examples of new technologies and technology needs that are the results of mutually beneficial collaborations we have established through external connections. Go to Connect + Develop and click on "Search for Technology".
How can we connect?
First determine according to the following if your product, packaging, technology, process or commercial connection is the interest of Procter & Gamble and our global consumers.
- My innovation addresses a big, unmet consumer need.
- My innovation offers a new benefit to an existing Procter & Gamble category of brand.
- Commercial Products
- Cosmetics
- Deodorants
- Dish Care
- Feminine Protection
- Hair Colour
- Health Care
- Household Cleaners
- Laundry
- Oral Care
- Paper Products
- Personal Cleansing
- Pet Health and Nutrition
- Prescription Drugs
- Prestige fragrances
- Skin Care
- Snacks and Beverages
- Special Fabric Care
- My packaging solution has been demonstrated.
- My technology is proven.
- My product is in use and has evidence of consumer interest.
- I have a game-changing technology or approach.
Please note that all discussions should be of a non-confidential nature.
Next log on to our Research & Development network web connections to review existing Procter & Gamble research opportunities.
Connect + Develop EU Team
Corporate Research & Development
Mike Addison
Mike Addison
+44-191 228 1074
Bernhard Hanke
Gemany
+49-6196 89 5119
Elisabetta Russo
Italy
+39-06 509 72 703
Peter Smith
Belgium
+32-(0)2 456 2849
Barry Stoddart
Gemany
+44-191 228 1146
Household Research & Development
Andre Convents
Belgium
+32-(0)2 456 3354
Bruno Hubesch
Belgium
+32-(0)2 456 2761
Oreste Todini
Belgium
+32-(0)2 456 3106
Please restrict all initial discussions to non-confidential matters.
For more information download the Connect + Develop brochure.
For more information download the Connect + Develop brochure.