Doing the Laundry

A Task with a Long History
Doing laundry is one of the oldest domestic tasks known. Although the laundry process differs between cultures and has varied over time, the basic consumer need has not changed: to remove dirt and get clothes clean.

To achieve complete soil removal, however, is not a small challenge. The wash parameters that can affect the outcome of and consumer satisfaction with any particular wash can be summarised by seven factors (see Figure 1).

For the consumer, there are literally hundreds of different possible combinations for any given wash cycle (see Figure 2).
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