Product Development
Consumer Driven Innovation
Innovation is all about connecting "what's needed" with "what's possible"- superior consumer understanding with leading edge technology. Superior consumer understanding doesn't just happen - and we have recognized long ago the need to understand consumers' habits and attitudes deeply.
That's why R&D has a dedicated function we call products research - together with our marketing and market research colleagues, these scientists observe consumers using our products at home, looking for ways to improve and simplify the overall in-use experience. With their product background, they can make connections between what the consumer needs and what our products can deliver.
These prototypes are tested with consumers to check that the product design works. The cycle of learning is iterative.. We design test with consumers modify the design based on what we learn, and then test the modified product again until we get it right, as judged by the consumer.
To deliver again this, we have more than 1700 scientists and researchers worldwide; many of those have PhD. We hold more than 29 000 patented technologies for products that are on the market and continue to register patents on a daily basis.
That's why R&D has a dedicated function we call products research - together with our marketing and market research colleagues, these scientists observe consumers using our products at home, looking for ways to improve and simplify the overall in-use experience. With their product background, they can make connections between what the consumer needs and what our products can deliver.
These prototypes are tested with consumers to check that the product design works. The cycle of learning is iterative.. We design test with consumers modify the design based on what we learn, and then test the modified product again until we get it right, as judged by the consumer.
To deliver again this, we have more than 1700 scientists and researchers worldwide; many of those have PhD. We hold more than 29 000 patented technologies for products that are on the market and continue to register patents on a daily basis.
