Science behind Products

Over the past 15 years, all our product categories have seen important innovations. All of those have seen the light after years of research, both inside our laboratories but also with consumers who tested our ideas.



Innovation is all about connecting "what's needed" with "what's possible"- superior consumer understanding with leading edge technology.

Here are few examples:

• Liquid and compact detergents, a major breakthrough in reducing the environmental impact of the laundry process by reducing the amount of chemicals and packaging needed per wash while maintaining very high cleaning performance.
• 2-in-1 detergents combined the convenience of a quality detergent with the benefit of a fabric softener into one handy product.
• The introduction of refill packs for detergents, fabric conditioners and other products enabled significant reduction in packaging materials. The result is increased convenience and value combined with a decrease in solid waste.
• The use of liquid cotton type of ingredients in some detergent brands (such as Bold) led to a substantial reduction in the need to iron.
• Use of the elasticity maintaining technology in product like Ariel Style, Fiberflex, which provides important benefit with regard to maintaining a garment's shape over time, thus extending the useful lifetime' of the customer's clothing.
• Introduction of Quick Cleaning products such as wipes and implements for Swiffer and Flash that significantly increase convenience, hygiene and ergonomics in the area of surface cleaning.
• The use of active ingredients in product like Febreze and Lenor Stay Fresh help neutralize unpleasant odors before they can settle in clothing or household fabrics.

All these innovations have been made possible because of the depth of our research and development organization and our understanding of consumers. This section presents the different aspects of the science behind our products.

Home Hygiene
Laundry
Perfume