Technology Transfer within the Company
Taking Advantages from new technologies
Because of its large portfolio of product categories, Proctor & Gamble has great opportunities to take advantage of the fact that new technology, on occasion and if well guided, travels very productively from one application to another. For example:
- Non-woven substrate technology was applied in baby care, feminine hygiene and home cleaning products.
- Oral Care (toothpaste) and bleach technology from Fabric Care paved the way for the development of a new oral care product (Crest Whitestrips).
- Knowledge of how to control calcium in solution (from Fabric Care) allowed P&G to develop calcium-enriched juices/beverages.
Connecting Technologies to Build New Brands
surfactants 
, critical components of synthetic soap products... we call them detergents then shampoos... and dishwashing liquids... and a variety of cleaners.
Synthetic soaps taught us to control calcium, which led to Crest and fortified beverages and, most recently, Actonel, a breakthrough osteoporosis treatment.
More recently, paper products technology was combined with cleaning know how and Swiffer was born.
And, on and on it goes.
, critical components of synthetic soap products... we call them detergents then shampoos... and dishwashing liquids... and a variety of cleaners. Synthetic soaps taught us to control calcium, which led to Crest and fortified beverages and, most recently, Actonel, a breakthrough osteoporosis
treatment.More recently, paper products technology was combined with cleaning know how and Swiffer was born.
And, on and on it goes.