STEP 5: Introduction of the Product and Post-Market Surveillance

Once P&G scientists have established and documented the safety of the product, it can be introduced into the market. P&G provides a toll-free telephone number, which users can call to ask questions and share their experiences. P&G personnel responsible for safety monitor these calls to ensure that the experience in the market is as expected. In addition, studies are done in collaboration with Poison Control Centers.

Our scientists promptly investigate any alleged safety questions to determine what type of problems may exist and how they should be addressed.

Post-market surveillance provides continuous feedback that enables P&G to maintain a high standard of product quality and consumer satisfaction.