Unit Pricing Directive (98/6/EC)

The objective of the Directive is to improve the information given to consumers by traders and to allow consumers to easily compare prices between products. The Directive requires that all products sold must display their unit price, i.e., the price per litre, metre or kilo, as well as the selling price. The selling price and the unit price must be easy to find and read on the packaging.

Selling price according to the Directive is the final price for a unit of the product, or a given quantity of the product, including VAT and all other taxes. The unit price is the final price, including vat and all other taxes, for one kilogramme, one litre, one metre, one square metre or one cubic metre of the product or a different single unit of quantity which is widely and customarily used in the member state concerned in the marketing of specific products.