Traditionally, activities such as hand laundry washing, surface cleaning or dishwashing have all required water. In many regions, access to good quality water supplies has been an important issue and water conservation programmes have received high priority.
More recently, there is a growing demand for technologies that reduce water consumption even in developed regions such as Europe, especially but not only in southern countries.
Several countries or regions experience water shortages due to systematic or seasonal imbalances between the water demand and freshwater supply.
Against this background, P&G is committed to saving as much water as possible within its own operations and also to helping consumers to save as much water as possible.
Changes in how consumers use our fabric and home care products have the potential to lead to important household water savings, such as by ensuring full machine laundry loads, elimination of the need for pre-washing, selection of water (or energy) saving cycles and by using products with an improved dissolution or rinsing profile.
P&G continues to be committed to ensuring that its products do not adversely affect water quality.
Numerous studies on the safety of detergents and cleaning products have been conducted and published. You can download them from the P&G publication pages or, for example, get them from the website of the International Association for Soaps, Detergents and Maintenance Products (AISE).
P&G ensures that all of its products comply with relevant legislation, both at the European level and within each country in Europe. To find out more, please read P&G's Environmental Quality Policy in full.