P&G will continue to develop products which have a minimal impact on the environment. As a business, P&G will continue to use water as sparingly as possible in its manufacturing processes and general activities.
Equally importantly, P&G will continue to look for ways in which it can help consumers save water. As with energy consumption, the main potential for savings is when P&G products are being used, not when they are being manufactured, distributed or sold.
With the Every Drop Counts campaign P&G has helped to demonstrate that P&G products can deliver outstanding results in fully loaded machine washes, and that adding an extra couple of items to each wash can lead to significant savings over the course of a year.
There may be other, similar opportunities to encourage consumers to change their habits and save water.
For example, Ariel detergent can produce excellent results without a pre-wash. Pre-washes are still commonly used in a lot of households. For example, between 15 and 20 per cent of people use a pre-wash in France, Italy, Germany, Spain and several other countries. In other countries, such as the UK, the figure is between 5 and 10 per cent.
Persuading people to switch to Ariel and leave out the pre-wash in these countries could lead to several millions of litres of water being saved.
This is just one of many potential water-saving ideas that could have a significant impact on water use in Europe. As well as investing in campaigns related to its products, P&G will remain committed to helping consumers with tips on how to save water in other areas of their lives.