Analyse the environmental impact of a detergent over the course of its lifecycle and it becomes clear compaction will have significant environmental benefits. That is why P&G has been gradually compacting P&G products for years.
It is important to use the correct dosage of new, compact products, rather than using powder or liquid without measuring.
P&G uses clear guidelines on how much product is needed for optimal results; using too much detergent won't improve your wash, won't help the environment and won't save you money, either. And underdosing (using too little) often leads to rewashing which can actually increase the overall environmental impact.
Read on to find out more about P&G's Environmental Quality Policy, what P&G has done so far to help the environment, how this has helped, and how it plans to continue improving the sustainability of P&G products in the future.