What will P&G do to improve the sustainability of its packaging? More of the same!
P&G will continue with the same significant levels of investment in packaging research and innovation, with a view to developing more sustainable packaging that works for you as well as for the environment.
P&G will continue to work on compaction to ensure that smaller amounts of its detergents will go further, with the same or better results.
P&G takes this sustainable innovation role very seriously, both within its internal research and development departments and in our external Connect and Develop networks, where it will continue to foster open innovation with external experts and innovative organisations.
And P&G will, of course, continue to meet and exceed European targets for packaging and waste management. All this has a sound business reason as well as an environmental one.
Almost anything P&G can do to improve the efficiency of its packaging operations will result in savings for its business, for the environment and, ultimately, for you as a consumer, so P&G has a financial, social and environmental triple-win approach as an incentive for continued investments in this area.