Like other manufacturers, P&G has always made significant efforts to try to minimise the impact of its products on the environment.
P&G gives you products which come in weight-optimised, recyclable packaging, which give you great results at low temperatures and work with lower doses - all things which can help minimise their impact on the environment while still making sure you get the best possible results.
Unfortunately, though, all this effort is for nothing if you, the consumer, decide to wash at high temperatures, ignore dosage instructions and throw the packaging into the bin rather than recycling it. We need your help to help the planet.
The pieces of advice on this site may, individually, not appear to make much of a difference. But add them together, multiply them by thousands or millions of households, and you have a real possibility of helping to deal with some big challenges facing the environment.