P&G is committed to the environment and recognises that it has a big responsibility to do its best so that its operations and products are sustainable. After all, every day P&G products are bought 30 million times and used three billion times.
In order to achieve this commitment, in addition to the work that P&G carries out to improve the sustainability profile of its products and operations, P&G is keen to help consumers reduce their environmental impact.
This involves a 2-pronged approach : first, P&G is creating products that can be used with as little environmental impact as possible; using less energy, water, packaging, chemicals and so on.
P&G does this while ensuring that the cleaning performance and convenience from the use of its products are not compromised.
Secondly, P&G needs to explain to consumers the value of its products and help them change their behaviour in order to do their share for a better environment.
This compels P&G to create campaigns to encourage simple changes in the use of its products: adding a couple of extra items to each laundry wash to cut down the overall number of washes and save water, for example, or washing at a lower temperature to save energy.
Read on to find out more about P&G's policy on consumer education, what P&G has done in this area so far, the kind of impact this work has had and what it intends to do in the future.