P&G wants consumers to use its products in a sustainable way. To do so, P&G is keen to help you adopt lower-impact laundry and cleaning practices. Changing consumer behaviour to more sustainable practices is essential but not always easy.
P&G's model for achieving it successfully involves:
- Ensuring there is no compromise in cleaning performance or convenience, with....
- Quantifiable sustainability benefits as gauged through industry-standard measures such as lifecycle analysis, all....
- Correctly communicated in a way that will interest consumers and....
- Supported by independent organisations and stakeholders.
P&G aims to inform and educate consumers at two stages during the lifecycle of its products: when they are bought and when they are used.
At the point of purchase, P&G believes it is important for consumers to buy the right products for the environment.
That means products which can be used with the most energy and water-efficient appliances and are in themselves the most efficient product format, such as compact detergents and refills.
When it comes to use, P&G's aim is to get consumers to use products correctly and in a sustainable way. This means:
- Making proper use of appliances, for example by using energy and water-saving cycles where available.
- Making proper use of detergents, for example by using the right doses, reading instructions, adapting dosage to water hardness and so on.
- Adopting efficient practices such as filling machines before switching them on, limiting pre-wash cycles to when they are absolutely necessary and so on.
- Disposing of packages correctly after use; recycling bottles and cardboard.
For more general information on what drives us at P&G, why not take a look at P&G's Environmental Quality Policy.