P&G recognises that the biggest potential for reducing greenhouse gas emissions in laundry and cleaning products is to make them more efficient in their use.
That is why we have endeavoured to develop products such as Ariel and Dash that can deliver great results even when used at lower washing temperatures, saving energy, and saving consumers money on their electricity bills.
Many of P&G's detergents now come in compact formats, as well as tablet and liquitab forms, which are more efficient and reduce waste.
P&G has developed household products such as the compacted Lenor with a reduced dosage to make sure their impact on the environment is minimal.
P&G's packaging has also been designed to improve its function while increasing environmental efficiency and reducing waste. The Fairy bottle, for example, is now made with 10 per cent less plastic material.
All P&G products carry clear instructions on dosage, taking soil level, water hardness and wash load into account, including consumer-friendly information such as Washright symbols on the back of packs in order the help consumers.
In addition, P&G has invested in major consumer information campaigns to try to get people to change their habits when washing laundry or cleaning.
In Spain, for example, our Every Drop Counts campaign helped save around five million litres of water a year just by offering consumers washing tips such as adding two extra items to the average wash.
And elsewhere, P&G has carried out campaigns to get consumers to reduce the temperature of their wash, thereby cutting energy use and greenhouse gas emissions.
All these product innovations have been introduced without any compromise on performance, so consumers are now more empowered and informed than ever before when it comes to making choices which are both beneficial to the environment and to their washing needs.