P&G will continue to try to reduce the environmental impact of its company in as many ways as possible, and this goes for its efforts to influence consumer behaviour.
On energy use, P&G is already selling products such as Ariel CoolClean in the UK and Tide Cold Water in North America, which allow consumers to get a superior wash at low temperatures, saving money and helping the planet.
And it is a significant amount of help: washing clothes at reduced washing temperatures, such as by switching from 40 to 30 degrees, could save around three per cent of a household's electricity use in Europe.
Consequently, P&G will continue to work with a range of organisations to promote cold-water washing. In the UK, for example, P&G has teamed up with the Energy Savings Trust.
Plus P&G will look at other ways to promote energy conservation in the wash, for example by using shorter wash cycles.
P&G will also continue to look for ways in which it can help consumers save water. As with energy consumption, the main potential for water savings is when P&G products are being used, not when they are being manufactured, distributed or sold.
For example, Ariel detergent can produce excellent results without a pre-wash. Pre-washes are still commonly used in a lot of households. For example, between 15 and 20 per cent of people use a pre-wash in France, Italy, Germany, Spain and several other countries. In other countries, such as the UK, the figure is between 5 and 10 per cent.
Persuading people to switch to Ariel and leave out the pre-wash could lead to significant water savings.
This is just one of many potential water-saving ideas that could have a significant impact on water use in Europe. Besides investing in campaigns related to its products, P&G will remain committed to helping consumers with tips on how to save water in other areas of their lives.
Finally, P&G will continue to encourage consumers to recycle as much of its packaging as possible - and make it easier for them to do so.