Every second of every day, more than 1,000 loads of laundry are started somewhere in the world using one of P&G's detergents. Around 5 million loads of laundry are on the go at any one time.
With so much washing, it is clear that even a small change by everyone could have a big effect in helping the environment. And the most important change is to make a commitment to be more sustainable in the first place.
With P&G products, the arguments for not adopting a more responsible attitude towards the environment do not really stack up.
P&G has created products which can deliver outstanding results whether you choose to use them in the usual way or opt to save water and energy by using lower temperatures, skipping pre-washes and so on.
And as well as helping the environment with energy and water-saving measures, taking a more environmentally responsible stance will almost always save you money, with no loss of performance or convenience. The choice is yours.
Now read on to find out what you can do to help the environment in the wash, just how much your little steps can help make a big impact, what else you can do to reduce your environmental impact and where you can find more information.