Don't underestimate the power of your actions. Virtually everything you do has an effect on the environment, for better or for worse. Each positive action, no matter how small, adds up.
Multiply that by the number of people like you who are taking positive action, and you have a major force for change. In Belgium, for example, consumer action has reduced the amount of packaging that goes to landfills to less than six per cent.
Similarly, just switching to a more compact brand of detergent or longer-lasting washing-up liquid, or washing your clothes at 10 degrees less than you usually do, can contribute to major savings nationwide if replicated across enough households.
If you are trying to save water, just adding more laundry to each wash and washing more infrequently will help. By moving from six to five washes a week, you could save 30 litres of water on 18 kilos of laundry.
And being a little bit more careful about dosages in your washing and cleaning can add up to a significant reduction in waste. These are all small actions. They won't take up any more of your time. They won't cost you any more money (quite the opposite, in most cases).
But they will have an impact. And there are many more things that you can do. P&G, would like to thank you for doing your bit for the planet.