Household detergents have come a long way, environmentally, from the big boxes of powder of the past. And, in fact, one of the ways they have come a long way is in no longer needing big boxes.
Whatever format you buy your detergents in, whether it is a small box packed with small tablets or a family-sized pack of powder, the chances are the contents will go a lot further now than ever before.
It's all down to compaction, which is the process of delivering more effective cleaning perfomance in smaller quantities. It is about the amount of washing power (not powder) per unit of detergent. By enabling less of your detergent to do more of your washing, manufacturers such as P&G are helping to save you money and also helping to preserve the environment.
The biggest difference you are likely to notice is that today's detergents are easier to carry around. However, this also means they require less energy per unit for distribution, so their environmental impact is lower.
It also means less packaging to be manufactured and recycled. Read on to find out more about why compaction is important for the environment, what P&G is doing about it, and how you can do your bit at home, too.