Why should P&G care about what you do with its products? Surely, the responsibility for making sure they are as kind to the environment as possible is all P&G's?
P&G doesn't deny it. It takes its responsibility to build safety and sustainability into its brands very seriously. And P&G has made great efforts - and large investments - to make sure its operations are as environmentally efficient as possible.
P&G prides itself on its achievements in this area, and is committed to going further in the future.
P&G also works with its business partners, suppliers, retailers and industry bodies to try to ensure that its efforts to protect the environment are amplified through the effects of collaboration.
However, the nature of laundry and cleaning products is such that a disproportionate amount of their environmental impact takes place at the point of use. And that is something that you as consumer control, not P&G.
Accordingly, P&G believes that it would be failing in its responsibility to the environment if it did not, first, create products that allow you to get the same results with less environmental impact and, second, tell you about the things you can do to reduce your impact.
Read on to find out how consumer behaviour can have an impact on the environment, what P&G is doing to try to minimise it and what changes you can make to become more sustainable.