Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water (CSDW) Program reaches these people through P&G’s PUR packets, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC).
P&G research has developed a process where even the most polluted river water can be made safe to drink, quickly, easily and without any technological investment. One small packet of P&G’s PUR quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.
This Live, Learn and Thrive programme provides P&G’s PUR packets on a not-for-profit basis. Since the programme began, more than three billion litres of purified drinking water in more than 60 countries have prevented an estimated 120 million days of diarrheal illness and helped save more than 16,000 lives.
CSDW works with over 100 partners to provide PUR packets. The programme responds to emergencies including cholera outbreaks, earthquakes, floods and other natural disasters. CSDW and its partners provide clean drinking water in schools, outreach to mothers in health clinics, clean drinking water for malnourished children and also help people living with AIDS.