The kitchen is, without a doubt, the most important and busiest room in a European home. As the kitchen is where food-borne diseases are most likely to originate, it is the primary site for the use of cleaning products, including antibacterial cleaners.
Because so many of our cleaning products are used in kitchens, and because our product developers need to have a scientific understanding of our consumers' habits and practices, P&G invested in an "experimental kitchen" at a research institute, Institut Pasteur, in Paris, France.
This kitchen was started up in 2000 and was used to conduct over 100 experiments before the programme was ended in the mid 2000s. The experimental kitchen was really a laboratory, where the conditions that reflect "typical" consumer habits are created, along with the ability to control a number of variables. These field studies allow the generation of scientific, reproducible data under realistic conditions.