The Benefits of Fabric Softeners
P&G fabric softeners provide consumers with:
- A softness on skin
- A long-lasting freshness coming in a wide variety of fragrances
- Better fabric protection
- Reduced need for rewashing with lingering fresh fabric scents
- Easy ironing (if at all necessary)
Recent P&G innovations in the field of fragrance scents ensure a freshness that can last the entire day and neutralise unpleasant odours before they settle into the fabric.
P&G’s trusted fabric softener brands are Downy and Lenor. Both are billion dollar brands.
The fabric softener line has been expanded to include products specially designed to ease ironing and even reduce the amount of clothes needing ironing. There are also softeners for people with sensitive skin.