Fast cleaning systems are 21st century inventions for dusting and floor cleaning. P&G introduced the Swiffer cleaning systems at the end of the 90s that have evolved into all-in-one cleaning systems that today are complementing the traditional mop and bucket.
A deep understanding of cleaning habits of consumers around the world reveals a universal need: to have a clean house every day using cleaning methods that save time, effort and energy. Swiffer offers different cleaning systems that are more ergonomic and easier to use for cleaning surfaces and provide better hygiene. The wipes reduce the different steps in housecleaning and remove the need for sponges and mops which can be breeding grounds for germs and bacteria.
With its specialised wipe structure and the various product forms for certain surfaces, the term « Swiffering » has become synonymous with impeccable household cleaning with minimal time, effort and energy.