P&G CONSUMER RESEARCH AND LAUNDRY PROCESS

P&G has conducted intense research not only into the safety and sustainability of its products, but also on how the consumers use them, their needs and their desires. As a global company, P&G researchers need to assess how geographic and cultural variations affect the laundry process.
  • How Detergents Work

    How do detergents work? What products go into a cleaning product’s composition? Why are they chosen over other substances? Does the type of fabric affect the wash results? Are detergents used differently in different countries? These are some of the many questions to answer when examining the laundry process.

  • Consumer Research

    Knowing better what the consumer needs is the first step in being able to design products that meet those needs. Consumer research is thus a science in its own right. At P&G, consumer research experts use a broad array of techniques with the ultimate objective of collecting information that will be helpful for product development.
    See how P&G consumer research works.

  • The Experimental Kitchen

    Because so many of our cleaning products are used in kitchens, P&G invested in the past in an "experimental kitchen" at the Institut Pasteur in Paris, France. This kitchen was a laboratory, where the conditions that reflect "typical" consumer habits are created, along with the ability to control a number of variables.
    Learn how P&G used the experimental kitchen for consumer research.

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Illustrations from P&G's Science-in-the-Box website can be used freely for educational, non-commercial purposes provided that the source will be published as follows: "Obtained from www.scienceinthebox.com (P&G website)"

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