How do detergents work? What products go into a cleaning product’s composition? Why are they chosen over other substances? Does the type of fabric affect the wash results? Are detergents used differently in different countries? These are some of the many questions to answer when examining the laundry process.
Knowing better what the consumer needs is the first step in being able to design products that meet those needs. Consumer research is thus a science in its own right. At P&G, consumer research experts use a broad array of techniques with the ultimate objective of collecting information that will be helpful for product development.See how P&G consumer research works.
Because so many of our cleaning products are used in kitchens, P&G invested in the past in an "experimental kitchen" at the Institut Pasteur in Paris, France. This kitchen was a laboratory, where the conditions that reflect "typical" consumer habits are created, along with the ability to control a number of variables. Learn how P&G used the experimental kitchen for consumer research.
Illustrations from P&G's Science-in-the-Box website can be used freely for educational, non-commercial purposes provided that the source will be published as follows: "Obtained from www.scienceinthebox.com (P&G website)"