Procter & Gamble believes nanotechnology opens up many possibilities to boost performance, reduce environmental impact, and improve sustainability in many consumer product categories. However, as with any new technology, the potential for adverse effects must be understood and the technology advanced only as fast as our ability to thoroughly evaluate it.
That is why we are taking an appropriately cautious approach with nanotechnologies. In addition to our own research programmes, we are also working together with others in the industry, with university labs, and with government scientists to ensure the right tools are in place for the responsible development of this promising technology. We have a 170 year track record of using sound science to evaluate new technologies. We are applying that experience to pursue the benefits nanotechnology can bring to our products for generations to come.