P&G has been a long-standing leader in international and European industry programmes related to household care products. Together with the International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) and the European Chemicals Industry Council (CEFIC ), P&G has been instrumental in driving projects, research, commitments and information campaigns that have promoted sustainability, environmental stewardship and proper industry codes of conduct.
Programmes like HERA (Human and Environmental Risk Assessments) or ERASM (Environmental & Health Risk Assessment Management) utilized P&G’s health and environmental risk assessment expertise and research capacity. Information and consumer advice websites like Cleanright benefitted from P&G’s experience and leadership in fields including sustainability, product safety and environmental protection.
The AISE Code of Good Environmental Practice aimed to achieve environmental impact reduction targets when formulating laundry products and packaging. These objectives are central to P&G’s key sustainability strategy. The Code led to the detergent industry’s Washright programme, where companies like P&G used their marketing strength to drive more sustainable washing habits by encouraging consumers to wash at lower temperatures.
P&G actively supports the A.I.S.E. Charter for Sustainable Cleaning with its commitment to continual assessment and review of sustainability performance at every important stage of the product lifecycle, including raw material selection, chemical safety, resource use, occupational health and safety and advice to consumers on the safe and sustainable use of detergents and cleaning products.
These programmes and partnerships all echo key P&G strategic company goals indicating P&G’s commitment to leadership, responsibility and sustainability at the industry-wide level.