P&G has developed many partnerships with local conservation groups across the globe, committing to everything from supporting coastal regions in France to river cleanup programmes in the US to water conservation efforts in water stressed areas. One of the more remarkable global programmes is P&G’s long-term commitment to wildlife rescue and rehabilitation.
Since 1979, international emergency wildlife rescue groups have identified P&G hand-dish products (Fairy, Dawn, Dreft, Yes, Magistral, Cierto) as the product of choice for cleaning oiled wildlife. Every year at least half a million water birds die from encounters with spilled oil. When major oil spill disasters happen, from the Exxon Valdez oil spill in 1989 to the Deepwater Horizon tragedy in the Gulf of Mexico in 2010, P&G has been there to help with the wildlife rescue, donating both products and funds.
P&G has demonstrated its commitment to international wildlife rescue through its support and involvement in projects from Spain to the United States, from Canada to Australia, from Argentina to France. Programmes have been set up by P&G and its partners around the world to train wildlife rescue volunteers, contribute to research, provide infrastructure and to help teachers in primary schools raise student awareness on wildlife issues.