SUSTAINABLE INNOVATION

Science-in-the-box

These pages provide information about the science behind P&G’s products, demonstrating how sustainability is built into the heart of everything we do. The scientific information is presented here in an easy to understand manner, at times fun, always interesting and sometimes challenging.

P&G researchers are committed to developing sustainable innovations that drive product enhancement across five themes:

Energy
By cleaning at cooler temperatures, consumers can use less electricity, save money and reduce CO2 emissions. Find out how researchers made this possible.

Water
We are now able to clean using less water while releasing safer wastewater into the environment. See how water is treated and how the products are tested for environmental safety.

Compaction
Product volumes are getting smaller. How did researchers make this happen? How beneficial is this to the environment?

Packaging
Reducing packaging and using sustainable, recyclable materials have a positive impact on the environment. See what it takes to develop packaging that is safe, durable and sustainable.

Consumer behaviour
The best sustainable innovations only work if consumers adopt appropriate sustainable cleaning practices. Read tips on how to reduce your impact and the difference it can make for the planet.

You can also play and learn more about household cleaning products in the edutainment section, freely download easy science experiments to do with your class or family or find important safety information about the ingredients found in all of P&G’s products.

  • Energy

    By cleaning at cooler temperatures, consumers can use less electricity, save money and reduce CO2 emissions. Find out how P&G researchers have made this possible.
  • Water

    We are now able to clean using less water while releasing safer wastewater into the environment. See how water is treated and tested for environmental safety.

  • Compaction

    Product volumes are getting smaller. How did P&G researchers make this happen? How beneficial is this to the environment?

  • Packaging

    Reducing packaging and using sustainable, recyclable materials have a positive impact on the environment. See what it takes to develop packaging that is safe, durable and sustainable.

  • Consumer behaviour

    The best sustainable innovations only work if consumers adopt appropriate sustainable cleaning practices. Read tips on how to reduce your impact and the difference it can make for the environment.

    • The science behind driving more sustainable consumer behaviour

      Lower temperatures:
      Cool-clean technologies arrive faster than consumers adapt to washing at cooler temperatures. See how P&G got consumers to change their behaviour and the resulting savings and CO2 emission reductions.

      Water savings:
      New formulations mean fuller loads can get clean without a prewash cycle. P&G has run several successful campaigns to get consumers to save water.

      Proper dosing:
      Each compaction drive can only succeed if consumers adjust their dosing habits. P&G has developed information campaigns to persuade consumers to use more sustainable dosing systems, tablets and sachets to avoid over-dosing.

    • Case studies

      Turn-to-30°:
      P&G spearheaded a multipronged campaign to persuade consumers to adopt more sustainable wash practices by turning the wash temperature down a click.

      Every Drop Counts:
      Find out how P&G has led campaigns and participated in industry-wide efforts to get consumers to change their wash behaviour in order to save water.

      Washright
      P&G has been a key player in an industry-wide drive to inform consumers how to clean more sustainably.

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Illustrations from P&G's Science-in-the-Box website can be used freely for educational, non-commercial purposes provided that the source will be published as follows: "Obtained from www.scienceinthebox.com (P&G website)"

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