P&G’s long-term sustainability vision includes the goal that all products and packaging come from 100% renewable or recycled materials. In order to meet this goal, P&G researchers have been developing very interesting innovations in sustainable sourcing across their product lines, finding new ways to work with recycled and renewable materials to ensure sustainability while maintaining product quality. For example, plastics in P&G Pantene shampoo bottles are now coming from non-petroleum sources like sugar cane, and pulp used in products like tissues, diapers or hygiene products are coming from certified sustainably managed forests. P&G has signed long-term agreements to work with third parties, like the world’s largest NGO, WWF, to help develop, verify and promote sustainable production and consumption. While it may be considered ambitious, P&G’s Sustainability Goals and Long-Term Vision are well on the way to making significant gains by 2020.

For more information about P&G Sustainability Goals and Long-Term Vision:
P&G Sustainability, including annual sustainability reports since 1999.

  • What is a Sustainably-Sourced Renewable Material?

    A material is considered renewable if the vast majority of the material is derived from renewable resources. A renewable resource is simply defined as one that is produced by natural processes at a rate comparable to its rate of consumption. The sustainability of a renewable resource is related not only to its rate of use compared to its rate of replenishment, but also to the total environmental costs of its sourcing. Materials that potentially qualify as sustainably-sourced renewable resources are generally derived from biomass, such as cellulose, and converted into ingredients for products or materials for packaging.
  • Understanding Sustainably-Sourced Renewable Materials

    There are many aspects to “sustainably-sourced renewables”. When assessing the use of a renewable, P&G researchers consider if the material is sustainably sourced and strive to ensure that the sourcing of the renewable material does not result in negative impacts for the environment such as a reduction in biodiversity, destruction of critical ecosystems, or loss of habitat for endangered species. P&G researchers work to understand the specific supply chain of a material in order to judge the environmental sustainability of a renewable. Life Cycle Analysis  plays an important role in evaluating renewable and non-renewable material sources. It is P&G’s goal that all relevant aspects are considered in the selection of renewable materials for P&G products and packaging.

  • Sustainably-Sourced Renewable Materials in P&G Products – Some Examples

    Polyethylene (PE) derived from sugar cane (replacing petroleum-based polyethylene) is being used in Pantene Nature Fusion shampoo bottles, as well as other beauty care products, in Western Europe and North America. Sugar cane juice is fermented to ethanol, a precursor to ethylene, which is converted to polyethylene and then transformed into packaging materials. P&G is committed to using plant-based PE in packaging initiatives across the Company and is actively moving forward in this area.

    Sustainably-sourced wood pulp fibre is purchased for products such as tissue, diapers and absorbent hygiene products. Through our procurement process, we identify the sources for our pulp fiber and ensure that sustainable forest management practices are used. Independent third party verification systems are used to ensure that wood source traceability and sustainable practices are in place. P&G tracks and reports pulp purchase and certification status annually and is committed to using wood sources harvested via sustainable practices.

  • Working in Partnership for Renewables

    In 2010, P&G and the World Wild Fund for Nature (WWF) announced a Global Partnership aimed at encouraging sustainable production and consumption. This partnership brings together the world’s largest global environmental NGO and the world’s largest consumer goods company. This work focuses on sustainable sourcing of materials for P&G products, as well as sustainable production in P&G plants. As we continue to use more renewable materials, we are committed to ensuring that they are sustainably sourced materials. An example is our sustainable forestry policy referred to in the sustainable sourced wood pulp fiber programme.
  • The Future – Sustainable Renewables for P&G

    P&G’s Corporate Vision is to touch and improve the lives of consumers in more parts of the world, more completely. Along with this vision, P&G intends to accelerate its already strong progress in sustainability. P&G’s new long-term environmental sustainability plan includes using 100% renewable or recycled materials for all products and packaging. Since this vision may take decades to achieve, we have established sustainability goals that we are committed to reach by 2020, including replacing 25% of our petroleum-derived raw materials with renewable materials that are sustainability sourced. More information about P&G’s Sustainability Goals and Long-Term Vision is detailed in our annual sustainability report.

The Head Line


Illustrations from P&G's Science-in-the-Box website can be used freely for educational, non-commercial purposes provided that the source will be published as follows: "Obtained from (P&G website)"


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