DETERGENTS AND LAUNDRY ADDITIVES
Satisfying consumer needs
Detergents and cleaning products have been a key specialisation at P&G for almost two centuries. P&G has a vast range of detergent and laundry additive brands designed to meet the needs of consumers across the world. Thanks to this wide selection, consumers have the possibility to choose the brand and the composition that best meets their specific needs for their clothes. Generations have come to trust P&G’s brands to get their clothes clean, soft and fresh.
Consumers expect an ever wider range of features from their brands. P&G has provided a steady stream of innovative products that meet these expectations (for example, unit doses, Quick Wash detergents, skin safety reassurance…). Products come in many forms: powders, liquids, unit dose tablets, liquitabs, for delicate skin or fabrics, with stain removers or fabric softener’s integrated into the detergent, or in machine or hand wash formulations. The one element in common is the objective to satisfy consumer needs.